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The best deterrent to drinking and driving I’ve ever seen (with video)

The best deterrent to drinking and driving I’ve ever seen (with video)

Yes, it’s completely over the top. To me, it works:

Some campaigns against drunk driving use positive reinforcement—such as rewarding sober drivers with free pancakes or a parade. But this guerrilla-style PSA uses blunt force to drive its message across. In the graphic reminder not to drink and drive, pub patrons are freshening up in the bathroom when a bloodied (fake) head suddenly crashes through the mirror, as if flying through the windshield of a crashed vehicle. After showing the understandably startled reactions of the unsuspecting hand-washers, the video asks: “What impact could a drink have on your night out?” See for yourself below:


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